Omar
Jalalzada

For the past decade, I've been designing and building products across health & fitness, finance and e-commerce. Most recently, I’ve been focused on cyber security with Sublime Security.

I’m forever grateful for working alongside talented individuals with brilliant minds and exceptional teams with crazy dreams. Their insights and experiences have been invaluable, shaping my approach and fostering a deep appreciation for a collaborative design process.

Central to my philosophy is the belief in the strategic power of design. It's not merely about aesthetics—it's about creating solutions that drive tangible value for businesses and enhance user experiences.

In essence, my approach to design revolves around three critical questions:

1. What’s vital for the business? 
   Set clear objectives and success metrics. Delineate hypotheses from assumptions to design effective product experiments.
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2. Who needs this the most? 
   Identify the target audience in concentric circles to create focus. Engage with them regularly, understand their needs, and use it as input to product strategy.
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3. ‍What can we get done as a team? 
   ‍Foster collaboration and design thinking across the board, understand constraints, and innovate together to deliver exceptional solutions.

My design process utilizes the answers from these questions as inputs to create delightful solutions that make a meaningful impact on the bottom line.